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By opening its own LinkedIn channel, DFB-Reisebüro is opening up another communication channel to get in touch with both existing and potential customers.
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The digital communication is to be adapted to the visuality of the brand communication. This includes the repeated adoption of specific details that enable a high level of recognition regardless of the different topics.
Creation of a communication concept and content roadmap for the LinkedIn channel
Creation and coordination of individual social media posts, including art work and text preparation
Post publication and community management