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The Story
DATA-DRIVEN AND BUILT FOR WHAT COMES NEXT
We believe sport can have real impact on society. For that to remain true, the sports business needs more than emotion, reach and good stories. It needs reliable data – and the courage to act on it consistently.
ONE8Y democratises market research in the sports business. With the ONE8Y Database – the "Statista for the sports business" – we make valid data and robust insights from our own weekly, representative fan surveys accessible to everyone who wants to create impact, regardless of role, function or research expertise. Our ambition is to make data usable rather than exclusive: understandable, practical and relevant to decisions.
There is a place about 180 cm above the ground that every brand wants to reach: the mind of its target group. Being relevant there means combining creativity with rigorous analysis – and being willing to question assumptions, unlearn what no longer holds and rethink the established.
That is what ONE8Y stands for. We combine market research, systems and strategic thinking to turn data from mere information into genuine decision-making capability. Sometimes that means staying the course. Often it means a deliberate 180° turn – based on evidence, not gut feeling.
This is how data becomes impact. And impact becomes growth, sales and sustainable development in the sports business.
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Our clients
Inside ONE8Y
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